Chris Kramer, who has worked at ANI for six years, is passionate about creating lifestyle brands and making great products that get people excited.
Throughout his career, he’s specialized in product development, manufacturing, branding, and wholesale/retail sales of primarily surf-related apparel and accessories.
Originally from Newport Beach, Kramer graduated from Vanguard University with a Bachelor of Arts degree in business with an emphasis in marketing.
His motto, “Anything is possible,” shapes his career. He likes ANI’s customer experience-focused approach to business and the company’s commitment to community.
Kramer is proud of his role in the redevelopment of the retail locations that became the Surf Life stores in the Pacific Beach and Mission Beach communities, as well as the Luv Surf retail brand, which started as a small 200sf neighborhood boutique and grew into a nationally recognized lifestyle clothing brand.
His interests include surfing, biking, hiking, wine, and spending time with his dog Bella.